We used the launch of Jay-Z’s autobiography “Decoded” to bring Bing to the forefront of pop-culture and gave millions of Jay-Z fans a reason to use Bing Search and Maps.

We started by putting every single page of Jay-Z’s autobiography into media spaces around the world; all 350 pages were put in locations relevant to each individual page's content. Fans around the world could actually walk Jay-Z's path, experiencing his story right where it happened. Over the course of the month-long campaign, fans assembled the book digitally at bing.com/jay-z before it hit stores.

Agency
Droga5