Results:

- Media Impact: The campaign generated 1.1 billion global media impressions in just one month and helped Bing enter the top 10 most visited websites in the world for the first time.

- Social Sharing & Participation: Jay-Z’s Facebook following grew by over 1 million fans during the campaign.

- Site Engagement: The campaign's landing page saw an exceptional average visit length of over 11 minutes.

- Search Engine Performance: Bing experienced an 11.7% increase in traffic in only one month following the campaign's launch. Additionally, "intent to use" Bing increased by 15 points among the younger target demographic, despite the infamous Silverlight barrier.

- In the Cannes Lions, the campaign was awarded the Integrated Grand Prix, the Outdoor Grand Prix and the Titanium Lion.

- In the years following, the campaign was turned into a case study at Harvard business school.

- William Morris Endeavor bought a 49% stake in Droga5 for an estimated 500 million off the back of the campaign’s success. Ari Emanuel and Patrick Whitesell explicitly noted that they sought the investment to build a better "bridge" between their talent like Jay-Z and brands like Bing.

Agency: Droga5