I was a writer on Nike for two years. This was project to acknowledge Kobe Bryant’s Achilles injury, VO’ed by Ice Cube.

The 48-hour start-to-finish production received 10M live games and repeated sports network airings. 60M direct fans on Nike's global channels, and viral shares. 15-30 million viewers from earned media in sports blogs, newspapers, and tabloids.

Agency
Wieden & Kennedy, Portland