Viewership Breakdown:

TV Broadcast: 5M – 10M - Live games and repeated sports network airings.

Digital/Social: 30M – 60M - Direct fans, Nike's global channels, and viral shares.

News & Press: 15-30 million- Coverage adjacent media in sports blogs, newspapers, and tabloids.

Estimated total: Reach 50M – 100M + Combined global unique impressions.

Agency
Wieden & Kennedy, Portland