I partnered with The British Stammering Association (STAMMA) for four years.

The work we made was silly and meaningful.

Silly will soon be a tool to out-weird the AI machines that are programmed to create mind bending amounts of slightly above-average commercial art. In this new endless landscape of sameness, human-made silliness will stand out just a little bit more, which is the whole point of advertising; attention is scarce, it must be won. And you win it simply by being different.

So get those silly bones ready!

Results:

The campaign's advertisements and social media outreach achieved over 14 million impressions across the UK.

Site visits increased over 1000% since our initial work with the brand went public.

Agency
VML