The Ultimate Deluxe Platinum Celebrity Tap Pack Limited Edition was a collection of real tap water that we bottled and filled in the kitchen sinks of celebrities. By putting an egregious value on a celebrity's tap water, we leveraged our own privilege to address the world’s clean water shortage. The campaign garnered national attention from the New York Times and tabloid press for its outlandish tone.

Client
UNICEF

Agency
Droga5