Writer. Creative Director.
Cured, brined and pickled in advertising agencies for more than a decade. Winner of two Cannes Grand Prix, a Titanium, and some pencil awards that I keep in a jar of vinegar.
droga5, w+k, bbh, bbc, 180, bbdo, vml.
adamjnoel@mac.com uk | us | eu
JAY-Z
We used the launch of Jay-Z’s autobiography “Decoded” to bring Bing to the forefront of pop-culture and gave millions of Jay-Z fans a reason to use Bing Search and Maps.
We started by putting every single page of Jay-Z’s autobiography into media spaces around the world; all 350 pages were put in locations relevant to each individual page's content. Fans around the world could actually walk Jay-Z's path, experiencing his story right where it happened. Over the course of the month-long campaign, fans assembled the book digitally at bing.com/jay-z before it hit stores.
Role: creative @droga5 | 2011
WATER
The Ultimate Deluxe Platinum Celebrity Tap Pack Limited Edition was a collection of real tap water that we bottled and filled in the kitchen sinks of celebrities. By putting an egregious value on a celebrity's tap water, we leveraged our own privilege to address the world’s clean water shortage. The campaign garnered national attention from the New York Times and tabloid press for its outlandish tone.
Role: creative @droga5 | 2011
SHOES
Kobe 😢
Role: creative @w+k | 2013
MOBILE
Usain Bolt is the UK’s superhero of fast internet and mobile service. And just like a real life Hollywood celebrity superhero, he gets a John Williams inspired orchestral theme song, and the chance to save the planet from an astroid whilst hanging on wires in front of a green screen. Special thanks to comedian London Hughes for playing Momma Bolt, and director Jake Szymanski.
Role: creative director @bbh | 2019
CANDY
A tv ad for Snickers with Robin Williams 😢
Role: creative @bbdo | 2014
SPORTS
World Cup ads for Puma’s UN planet initiative.
Role: creative @droga5 | 2010
SPEECH
Our British Stammering Association 2023 campaign highlighted the misconceptions of people who stammer. The arresting visuals capture stammering in the moment. The copy and colourful design disarm with sarcasm and self-aware humour.
Role: creative director @vml | 2022-2023
In 2022, we made a film for cinema audiences to help get more stammering on tv and the big screen.
MORE SPEECH
For The British Stammering Association (STAMMA), a campaign to improve customer service for people who stammer.
Role: creative director @vml | 2024
PAPER
Kamasutree, for Serious Tissues Toilet Roll. The original toilet sitter’s guide to loving trees.
Role: creative director @vml | 2023
BEDS
In 2019, we made the biggest mattress commercial you will ever see in your life for the legendary Sir John Hegarty.
Role: creative director @bbh | 2019
BANKS
Invest what little money you have.
Role: creative director // creative @180 | 2017
COFFEE
Life is unfair, but, thankfully, Moyee Fairchain Coffee is fairer than life.
Role: creative director // creative @180 | 2016
TV SERIES
Some offbeat low-budget commercials for Inside 9, a BAFTA winning dark comedy for the BBC.
Role: creative lead // writer @bbc | 2020
LTD. LLC.
Advertising Waste Management (AWM) is a totally legit creative company. It’s also a joke.
Our silly and serious mission is to remove the toxic majority of public nuisance marketing and replace it with ad things that persuade through truth and entertainment.
Role: founder, co-director, writer, actor | 2024
Clients: Google San Francisco // New York, Droga5 London, NCA London, Publicis EU, Saatchis EU, + a confidential brand launch.
TV SERIES
A poster.
Role: creative lead @bbc | 2020
